IDRA Research offers full-scale market research services. It offers both quantitative and qualitative high quality research for private and institutional clients. The methods used include face-to-face, CATI, CAWI, focus groups, in-depth interviews, product testing, mystery shopping, etc. IDRA has more than 400 interviewers covering all the regions of Albania and 250 interveiws covering all of Kosovo. It also possesses all the equipments and facilities for qualitative research (focus groups, in-depth interviews). Many leading brands in the market use IDRA research services.

IDRA is a proud member of ESOMAR (www.esomar.org) and applies ISO standard 20252-2012 for "Market, opinion and social research".

Quantitative 
  • Face-to-face (PAPI/CAPI)
  • CATI
  • CAWI
  • Central Location Testing
 Qualitative
  • Focus groups
  • In-depth interviews
  • Desk research
  • Observational research
  • Mystery shopping

Research Solutions

Marketing Research 
  • Brand Research
  • Consumer Research
  • Concept / Product Testing
  • Customer Satisfaction Studies
  • Employee Research
  • Market Analysis and Evaluation
  • Performance Evaluations and Studies
  • Pricing Studies
  • Segmentation Studies
  • Tracking Studies
  • Usage and Attitude Studies
Opinion Polls
  • Election Polling
  • Life Quality and Stratification Studies
  • General Issues Assessment
Economic Research
  • Business Environment Research
  • Business to Business (B2B) studies
Media Research
  • TV and radio audience research
  • Media Evaluation/Research
Advertising Research
  • Advertising Assessment
  • Pre/post and Impact Tests
Omnibus

Market Sectors

- Advertising / Public Relations
- Cosmetics / Hygiene/Detergents
- Confectionery
- Energy / Utilities
- Financial Services/Banking
- Healthcare / Pharmaceutical
- IT / Software / Hardware
- Media / Entertainment
- Petrol / Oil / Gas
- Public Sector / Government
- Retail / Wholesale
- Telecommunications
- Tobacco / Cigarettes
- Travel / Tourism / Sport / Leisure